3 Cool Business Tricks - become successful in life

3 Cool Business Tricks - become successful in life

Three Fantastic Real-World Business Strategies

1. Marketing: Who Is My Client? How can I be sure?

While "personas" are the newest trend in user experience, marketing has long been focused on putting customers in their shoes.

However, a significant portion of it is guesswork, pseudoscience, and, well, woo-woo. Personas based on data are much more valuable: They eliminate a lot of the guesswork and the person's inherent bias, which could have a negative impact on the persona's accuracy.

A straightforward method for comprehending a location-centric, data-driven marketing strategy is ZIP lookup. You can see who your customers are by entering any zip code.

But what exactly does that imply? A comprehensive breakdown, including marital status, housing situation, education, purchasing preferences, and entertainment habits, appears when you click on any of these sections.

You now have a powerful tool that tells you which buttons to press to maximize your marketing ROI. Combine this with all of the customer zip codes you've gathered over time from lead-generation activities like newsletter subscriptions, competitions, promotions, and so on.

2. Logistics:

Expecting Unexpected Marketing isn't the only thing that gets all the attention. The advantages of a logistics mapping system are, in some ways, more tangible.

Until something unexpected happens, just-in-time delivery is a fantastic model that works for most. GIS was used to great effect to improve the lean operations of Con-way Freight, a $5.5 billion freight transportation and logistics service. By conducting a GIS analysis of a variety of data sources, including traffic, weather, and inbound delivery targets, the company was able to streamline its operations.

Improved morale and worker satisfaction, in addition to the obvious benefit of an increased delivery timescale, were the outcomes of a number of marginal gains, such as rerouting around traffic jams during rush hour or avoiding parents dropping off their children at school.

To appreciate the value of having this data at your disposal, you don't have to be a freight-only business. Taking the edge off the unexpected seems appealing to businesses trying to coordinate warehouse deliveries.

Deliveries may not get stuck in snow drifts if meteorological data is gathered. On the Interstate, a two-hour tailback can be avoided by analyzing live and historical traffic data. If you know where a march or demonstration is taking place, you can avoid having to reroute your route completely out of the blue.

3. Sales:

Doing a Better Job Than Competitors Sometimes, selling products to people or businesses requires more information than you might think.

Starbucks exemplifies the art of understanding external forces beautifully. It is able to accurately predict the success or failure of selling something as straightforward as a cup of coffee.

Using GIS to map events like the LGBT Pride march in San Francisco, for example, Starbucks can see where they might need more employees and products to sell and which areas are likely to be quieter. Because of this, they are able to make well-informed choices regarding the location of those additional employees.

How much effort are you putting into gathering pertinent data that affect the sales of your $1,000 laptop, gas grill, or pair of shoes, Understanding not only footfall but also what influences fluctuations in that footfall can be the key to optimizing sales, adding more marginal gains, and thus gaining an advantage over competitors—from sporting events to weather conditions.

Smart business comes from making decisions based on data. If you don't have a way to sort through the interesting data in your databases, there's no point.

Not every piece of data can or should be geocoded. However, unless you analyze the information, it is pointless to ask people for their information before signing up for a newsletter. Give the data wings, give it freedom, and let it fly over one or two maps.

Your business decisions will be shaped by where it settles, giving you multiple marginal advantages over your rivals. It will also help you refine your business insights so that they actually tell a story that everyone in the company can understand.

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