10 Instagram Tips for Writers
1. Utilize Hashtags Carefully Using hashtags allows non-followers to see your Instagram posts. You are free to use any number of hashtags in your post; however, if you use more than 30, Instagram will completely delete your caption. To avoid this, keep your hashtag usage to under 30.
The hashtag #bookstagram is a good place to start if you want to find the hashtags your readers are using. Find authors whose books are similar to yours and copy their writing hashtags if nothing else.
Here is an illustration of a post to which I added hashtags.
Image 2 of skulls Organize giveaways to promote your book and gain followers at the same time. Signed copies of books or larger prizes have proven to be my most popular giveaways. I also enjoy giving a signed copy of my book to a well-known author in a genre that is similar to my own. I'll be able to use that author's existing following. Additionally, a greater number of individuals will desire the more well-known book and enter.
In order to enter the giveaway, participants are required to tag between two and three friends in the comments section. As a result, those friends will see the giveaway and possibly enter as well.
Note: You need to include certain official language in your giveaway, which you can learn about here.
Third Instagram giveaway Follow the 80/20 rule in marketing: You should post other things 80% of the time and promote your own work 20% of the time. People will become dissatisfied with your content and unfollow you if you simply promote yourself repeatedly.
Instead, share new, engaging content that is related to what you write—perhaps fan art of your character, an idyllic setting that you could use in your books, or your writing on your computer. Concentrate on the posts that receive the most engagement.
4. Find out which Instagram accounts your ideal reader follows and interact with their posts. Engage fans in conversations about shared interests, and you might just gain new followers.
Copy 5 of Ignite the Stars Opportunities: Turn anything you're already using for marketing into an Instagram opportunity. Have you recently received cool new bookmarks or other swag, either for your own book or someone else's? Put that up! Also, tag the creators, gifters, or anyone else, so they can see it and comment.
A huge cake with a book theme was served at my book launch party. Not only was it tasty, but it also made a great picture, with my book featured prominently as the cake topping!
6. Book Cake Post frequently—do not delay for weeks—or even a week! omitting to post If you can try to post every day. This will make Instagram aware of you and demonstrate your active use.
Try different times of day to see which ones bring in the most attention. Posting at 9 a.m. on a Tuesday may not be ideal if your target audience is teens because they are likely in school. When determining when your target audience might be online, try to think like them. Again, copy the authors you follow and post when they do when in doubt.
7. Book Sculpture Ask Questions People will be more likely to comment on your post if you ask questions in the caption. The more comments you get, the more likely it is that the Instagram algorithm will consider your post to be engaging content and push it to more feeds.
You can inquire about your followers' reading habits, favorite books, and plans for the weekend. For instance, two days prior to the release of A Touch of Gold, I asked my followers what they would do to turn gold if they had the power.
Number two, picture 8. Don't Buy Followers Even though it might be tempting to spend a few dollars to quickly increase your following, those fake followers won't like your content, comment on posts, or buy books. To ensure that you have followers who actually enjoy what you do, it's best to build your following naturally.
9. Sponsor a Post You can run ads on Instagram using Facebook and boosting a post is a great way to target your readers. Just keep in mind that a lot of hashtags don't look good on a Facebook ad, and no hashtags mean your Instagram discoverability won't be as good if you're cross-promoting the same ad on both platforms. Therefore, find a good balance. If you want to promote the ad on both Facebook and Instagram, I suggest hiding hashtags below the text.
10. Study and Experiment No one will look at your photos if they are blurry, uninteresting, or out of focus. Copy what other book programmers and authors are doing in their photos. Make use of intriguing props, some of which can be purchased at the Dollar Store! Play around with the light and the angles. Make use of stunning backdrops. In a pinch, a sheet can work, but regular black or white poster boards make a good, clean backdrop.
16 Business Instagram Tips - best ideas for Instagram
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