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| How To Use Twitter Tools - 30 Twitter Tips |
1. Getting Started Choose your goal. What's the point of using Twitter?
Twitter is used by some people to build their company's brand and generate leads. The platform is used by bloggers to see what other people are writing about and to share ideas and articles. Twitter is used by some to get the latest news, while others use it to keep up with friends or celebrities.
PROMOTED Deciding who to follow and what kind of information to share will be easier if you know what your goal is.
2. Concentrate on your interest.
Every second, tens of thousands of pieces of information are tweeted by millions of Twitter users. It's easy to get lost in the noise and feels overwhelmed. Focus on your passion rather than trying to absorb everything and repurpose it all.
Don't try to be an expert in every aspect of Twitter. Your passion-related tweets will grow stronger. In addition, you will draw users who share your interests. If you don't pay attention, you'll only get a few meaningless followers.
3. Make your brand clear.
Decide how you want the Twitter community to perceive you after you have identified your purpose and passion.
Do you want to target a specific audience by focusing on a single topic? Or do you want to tweet about a lot of different things and be more general? Do you want your tweets to be very professional or funny and casual? Do you want to be famous or a thought leader? You'll learn who to follow and what to tweet from this.
4. Choose a course of action. What is your communication strategy?
Your strategy should be based on communication if your objective is to sell, promote, or influence others. You will want to grab people's attention. You will need to tweet, direct message, interact with other users, and concentrate on getting information out into the Twitter world to get noticed.
Is it to hear?
Listening should be your strategy if you are using Twitter to learn, provide customer service, conduct market analysis, or keep up with the news. You will need to follow the people who produce the content you are interested in. You should also learn how to use Twitter lists and hashtags as filtering tools.
5. Learn the basics of Twitter.
A good first step is to read articles like this one. However, you will need to roll up your sleeves and get your hands a little dirty in order to truly master Twitter.
Create a free account at Twitter.com.
Learn the lingo of Twitter. A tweet is something that you post. A retweet, also known as an RT, is when you repost something from another user. Topics that are being discussed by a lot of users at the same time are called trending topics, or TT. Clicking the star on a tweet will allow you to Favorite it. That is a wonderful method for thanking someone who shared your content.
Explore. Check out what people are tweeting and who is on Twitter.
Engage. Make use of the advice in this article and become a regular user.
6. Take your brand, persona, or name.
When you sign up for Twitter, you'll need to choose a name for yourself. This name is what people will use to tag you in tweets and, ultimately, how people will know you on the platform. My handle is @KenKrogue. Add your passion or job, such as @KenKrogueSells, if you can't get your own name. @InsideSales is the address of my company. Pick something that works for you or your company.
7. Make a quality photo.
Use a headshot of yourself taken in closeup or your company's logo. This picture will appear next to any Twitter comment you make and on your profile page. You want to be recognized by others. Make sure your face is in the center of the picture, and that it is clear and well-lit. Or, if you're a little different, you can be off-center, like I am.) You want to make sure that nothing else is in the picture next to you.
If you are going to use a logo, try not to make it too long because the small image size will make it hard to read. Format options for your image include PNG, gif, or jpg. The maximum upload size is 700 KB. The image for the profile picture and the smaller image that appears next to comments is rearranged by Twitter.
Changing the picture on your profile. Click the gear icon at the top of the page and select "edit profile" to change your profile picture. Select "Upload photo" from the drop-down menu next to "Photo." Use your computer to upload your picture.
WATCH: How to Use Social Media to Get a Job How to Use Social Media to Get a Job WATCH 2:30
8. Choose a few keywords.
Find the keywords that describe your sector or market by utilizing the Google Keyword Tool, which has been renamed the Keyword Planner as of August 26. Don't dig a well; divert a river instead. To put it another way, rather than starting from scratch, use traffic that is already there. Because a hashtag is a keyword or "theme" that can help amplify your exposure, it is better to know about keywords than hashtags.
9. Find out your #hashtags by researching them.
Using hashtags, you can make words easier to find. # should be placed before a word to make a hashtag. Twitter users can participate in a Twitter-wide conversation by using hashtags. Decide which of the hottest conversations you want to participate in. Additionally, this will assist you in connecting with users who share your interests.
There can be no more than two hashtags per tweet. Although using hashtags can help you reach people who are actually interested in your tweet's main topic, using too many hashtags in a single post can be overwhelming.
Although hashtags can be a useful tool, this is nothing more than a single tweet. irritating #overwhelming Five Resources to Support Research Hashtags:
Toolbar on Twitter.
On Twitter, you can use the toolbar at the top of the page to search for terms, keywords, and people. For instance, if you work in sales, use the Google Keyword Tool to find related keywords like "sales." If you want to see tweets about a particular subject, just type them into the search bar. All tweets that are related will appear. For instance, if you wanted to see tweets about the Inside Sales Virtual Summit, all tweets with the hashtag #SalesSummit will appear when you type them into the search bar.
Hashtags.org: Hashtags.org provides research to assist businesses in improving their strategies for social networking.
Topsy Twitter Reach Social Mention (three to five social analytics tools that can analyze your tweets and hashtags)
10. Create your profile with fun facts and search-engine-friendly keywords.
After determining your purpose for using Twitter, your target audience, and the initial setup, you want to appear in search results. Your Twitter profile should contain keywords.
11. In your other media, include your Twitter ID.
My Twitter handle, @KenKrogue, can be found in my email signature, at the bottom of any articles I write, and wherever else I think it might be useful. This enables people to locate me and informs them that I am on Twitter. Start with people you know and connect with them in a variety of ways to grow your following.
12. BUILD YOUR NETWORK Utilize Twitter tools like Insightpool and Tweepi to narrow your search for followers or potential followers.
The best way to grow your network is to make your content really interesting and useful and target it specifically to people who would like to follow you. Tools like Tweetpi or Insightpool are ideal for this. On Jeff Bullas' blog, read How to Build a Targeted Twitter Tribe of 100,000. Twitonomy, which provides analytics, and Twtrland, which provides social intelligence, are two additional useful tools.
13. The order of precedence: If I follow you, I hope you will follow me.
By far, this is the most common method for acquiring followers. You can only follow so many people on Twitter. The guidelines are as follows: Each account can follow a total of 2,000 users. You can only follow a certain number of people after you have followed 2,000 people. This number varies from account to account and is determined by your followers to the following ratio; This ratio is not reported anywhere.
14. The rule of favorites and losers.
When I select your Tweet as my favorite, you follow me. By first finding Tweets that match your interests and targeted keywords, this method helps you gain a targeted following. Then you click "favorite," and sometimes they do the same for you. While this takes more time, it results in a much more engaged and high-quality following.
15. The rule of offer-follower.
I'll give you something if you follow me: ebook, information, etc. Make sure to give away something valuable to your intended audience. Facilitate the claim process for rewards.
16. The rule of thumb for fans: When a celebrity follows you, they tweet about them.
To keep up with a celebrity's tweets, you follow them. By incorporating famous people's Twitter addresses into the registration process, Twitter greatly assisted this process.
17. Select your lists.
You can focus on the people and topics you care about by listening to relevant conversations, locating influencers, and filtering out the noise with Twitter lists.
18. Rule of two ears and one mouth: Before you speak, listen and research.
If you want a strong following that is engaged and specifically targeted to your purpose and passion, it is much better to listen approximately twice as much as you tweet.
19. Topsy will be listening.
You can use Topsy.com, a Twitter search engine, to see if anyone is listening or cares. With a cool trending graph, you can see the most recent Twitter results for the hour, day, week, month, or all time. Additionally, TinyTorch, a useful social media tool, should be on your radar. You can quickly and easily locate relevant social content in your industry using this best tool.
20. Listen to the conversation about you, your business, or your industry using Tweetdeck or Hootsuite.
Radian6, which is now the Salesforce marketing cloud, attracts serious listeners.
21. GET COMMUNICATING! Tweet great original content that serves your objective.
Produce content that is both instructive and enjoyable. Write about news from the industry, especially if you can break it. Keep up with the latest trends and provide context-rich commentary. Write about groundbreaking research in your field whenever it is published. But don't just spit it out. Make use of your own knowledge to justify the significance of this research. Demonstrate to others in your field how they can incorporate it into their work.
To establish yourself as a thought leader, use both short-form content like tweets and long-form content like blog posts.
22. Create a summary of great content that serves your goal and curate it.
In no more than 140 characters, share statistics, insights, and facts. To make room for links and hashtags and to increase the likelihood that someone will retweet your content, try to keep your tweets to around 100 characters. Curate relevant content by utilizing your Twitter lists. To track content based on keywords, set up keyword searches.
23. Concentrate on keyword-rich headlines of the highest quality.
The most important factor in how many people share and read your content is your headline.
Here are some tried-and-true formulas for headlines:
Lists: Numbers in headlines consistently perform well. Example: The 7 Reasons Why List Posts Are So Popular
How to: “ Titles like "How to" promise to help your readers. Example: How to Increase Sales Productivity Using Sales Data.
Go after a shark: Use the analogy of a shark, which could be a significant individual or business in your sector. You can capitalize on the shark's popularity in this way to draw attention to your content. Example: What You Can Learn From Steve Jobs About Startup Success.
Include Search Terms: Include the keyword phrase "sales motivation" in your headlines if you want to be known as such. Example: Six incredibly useful secrets for sales motivation.
24. Keep tweeting—send additional tweets from various angles.
To cover all four U.S. time zones, some social media experts, like Guy Kawasaki, recommend sending the same tweet four times.
If you want to try something new, try these different perspectives:
Utilize data to demonstrate significance: 10% of your list is responsible for 90% of your sales. Address the individual via a tweet by using the word "you": Why you should concentrate on 10% of your list of potential customers Tweet at different times of day and week. According to social media expert Dan Zarrella, if you want to be retweeted, the best time to tweet is on Friday at 4 p.m. EST. That is based on aggregate data for millions of retweets that he has analyzed. Your industry and other factors may influence how engaged your Twitter account is.
To schedule your tweets, make use of the Buffer App Tool, which is one of my favorites. Try a variety of days and times. Utilize the Analytics tab on Buffer to keep tabs on engagement. Find patterns in the followers you have on Twitter. Choose the days and times that work best for you to tweet. Weekends should not be ignored. Over the weekend, some Twitter users experience increased engagement. However, the only way to be sure is to test and keep an eye on your results.
25. Connect Twitter to other media.
By including a variety of media, such as images and videos, you can give your Twitter audience a dynamic experience.
You can use the following instruments:
Twitpic: Create an account at Twitpic.com, upload photos, and easily share them on Twitter.
Yfrog: Another popular service for sharing photos is Yfrog.
Videos on YouTube: Simply include the URL of a YouTube video in a tweet. By clicking the "View Media" link in your tweet, your followers will be able to view the video directly in their Twitter stream.
AudioBoo: Audio files can be shared with AudioBoo. It's easy to share an AudioBoo link once you have an account.
Twitter is a media that is very passive, but it is great for raising awareness and starting conversations. I suggest using more assertive media like phone conversations, live meetings, email, Chatter, and LinkedIn as a bridge. The most assertive type of meeting is a live one, and it works well at common occasions like trade shows. As soon as you can, use Twitter to transition to more assertive media.
26. Retweet excellent content.
Retweet content in your stream that is worth sharing. This indicates that you are distributing content from another user's Twitter account to your own followers. @GabeVillamizar, a friend who is an expert in tweeting, offers some great advice on how to retweet. Two things are accomplished when you retweet someone else's content:
It helps you make friends on Twitter with other influencers.
It demonstrates to your followers that you actively participate in your online community.
Tweeting is easy. How to do it:
On any tweet, click the "Retweet" button. This will display the original tweet in the streams of your followers. The tweet will appear exactly as it did when it was first tweeted, suggesting that it was sent by the same person. The message informing people that you retweeted the tweet will appear at the bottom of the tweet.
Retweet in the traditional manner. Click Reply when viewing a tweet. In the tweet box, copy and paste the original message. The initial tweeter's Twitter handle, or the @ sign, should be preceded by the letters RT. Tap Tweet. As if it were written by you, the post will appear in the streams of your followers. Because it is better for building your own brand, this method of retweeting is preferred by many users.
27. Tweeting directly is a great way to communicate.
Direct tweets are messages sent one-on-one rather than to too many people. Therefore, the nature of these tweets is more intimate. Use direct tweets to convey important information and build strong relationships.
Direct tweets come in two varieties:
At-replies: Hit the Reply button on any tweet to send an at-reply to another Twitter user. Click Tweet after entering your message into the box that appears. Your at-reply is more likely to be seen than a regular tweet because it will appear in this person's Interactions stream. Keep in mind that the public will also be able to view your at-reply as part of your overall Twitter stream.
SMS messages: Use a direct message if you want only the intended recipient to see your tweet. The gray gear icon can be found near the top of your Twitter profile. Create a new message by selecting Direct Messages. It will appear in the recipient's inbox after you submit it.
28. Make good use of hashtags.
Your tweets are organized by hashtags, making it easier for people who are interested in your topic to find them. Make your hashtags based on the keywords you want to be known for. Place the # symbol in front of your keywords to create a hashtag. In the sales industry, popular hashtags include #salesdata, #insidesales, and #sales. But keep in mind the rule: Don't dig a well or divert a river.
Utilizing the Search Bar at the top of your profile, you can search for existing hashtags that have received a lot of traffic. By clicking on a hashtag within a tweet, you can see a list of tweets that are related to it.
For each event and presentation you give, create a hashtag. Our big Virtual Sales Summit was called the sales summit. It had already seen a lot of traffic (diverting a river).
Make it easy for people to see and tweet about your presentation by placing your hashtag at the bottom of each PowerPoint slide.
29. Make use of your tweets on blogs, Facebook, and LinkedIn.
When it's appropriate, re-post your tweets on Facebook and LinkedIn to reach your audience on other networks. A tweet can also be embedded in your website or blog. In the tweet's upper-right corner, click on the date. After that, select Embed Tweet by clicking More. Add the code to your website or blog by copying it.
Check to see if it's working 30.
Utilize social media tools like Kred.com, Peerindex.com, Wefollow.com, and Klout.com to see where you stand. It matters how you use social media. The more relevant and influential you are to other social media users, the higher your score. Klout is one of the most widely used tools. Create a Klout account right away to see your score, which ranges from 1 to 100.
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